Comparison of fit guide or fit calculator available online
The Indian lingerie market is estimated to grow double to 11- 12 billion dollars by 2025, with women earning and becoming financially independent. But it depends upon us that how we shape ourselves, how our lingerie market should look like. Market changes as we change and we should know how products work and why to spend money on them, be a smart consumer, spending your resource for the right value.
Online business has boomed in these recent years due to the Covid outburst and we not being able to visit the store so the online platform is best to do the purchasing, e-commerce business has seen growth as much as 51% in this current financial year 2020-2021.Athleisure, loungewear, and inner-wear are the most items purchased in apparel. As we have seen substantial growth in the lingerie market, let us discuss the services offered to us.
It is a vast topic but for detail, I am talking about one of the services which are significant as a consumer, the Fit calculate or the Fit and style guide offered, as Fit is very important for undergarments, we know how 80 percent of women wear wrong bra size so it has been always been a difficult selection to find a best-fitted bra.
Below are the websites that I will take you to as they provide this service.
Clovia- https://www.clovia.com/
Enamor- https://www.enamor.co.in/
Nykd Nykaa- https://www.nykaa.com/nykd
Zivame- https://www.zivame.com/
Van Husen Intimate- https://www.vanheusenintimates.com/
Jockey- https://www.jockey.in/
Lueur lingerie- https://www.lueurlingerie.com/
Colvia
Recently it has gained a lot of attention and is actively involved with the growth of intimate wear business, and provides a very large range of products from bra, loungewear, and athleisure even offer accessories. Active in social media platform, and also has its blog, with a strong marketing team by its side. They offer online assistance or help which they have categorized into.
Bra size calculator
Clovia curve fit-test
Gentlemen guide
Find a bra for your dress
Bra size calculator
The Bra size calculator is where you give your measurement by yourself using measuring tape, it consists of two measurements; over the burst and under the burst.
The problem is it does show you the hack, they calculate using universal bra sizing which is commonly available, no one tells you that you should go one size down from that band size as it gets to loosen up after two wash. Here they don't ask you for your breast type or any other questions.
Colvia curve Fit,
Here they have a small set of questions like what size you wear, what is your breast shape, how well the cup fits, whether the underwire sits in the middle of the chest, no bulging or spilling out of the cup, the band doesn't rise, the strap doesn't dig or fall off, after this questions they suggest you your bra size and some options but that is very few.
Gentleman guide
This is exclusively found at Clovia, they tried to educate men who want to gift lingerie to a woman and has some again sets of question like do you know the size, color options looking for and how many items he is planning to buy. And then some products are showed.
There is one quiz to analyze how much a man knows about lingerie. And few more blog topics related to this.
Find a bra for your dress
Here they ask you about the dress, t-shirt, saree or Kurti/salwar kameez, they ask you about the neckline or the construction of the backside too, and then suggest you with few options which may not be available with them.
Conclusion
This brand does have a range of options and they are very moderately priced, their fit calculator is 70-80 percent efficient and can work towards it more, but they have a unique feature from the rest as a gentleman guide.
Enamor
This is one of the oldest brands of India and has found themselves in more stable condition, their online marketing is not the best ground yet they do have a lot of physical shops like mom and pop stores and exclusive brand outlet, or large format stores were we find enamor doing profoundly well
They do have their operational website where you can order online, their product ranges from lingerie, athleisure, loungewear, nightwear, and sports and fitness garments. To ensure that customers can find a better fit they do have fit guide assistance which goes by knowing your size under it we will get few more options.
Bra size calculator
Panties size calculator
Athleisure & essential size calculator
Nightwear size calculator
Shapewear size calculator
Sportbra size calculator
Bra size calculator
They have explained well with visuals as well as with words how to take the measurements and they have a meter-like input box where we need to input the measurements, they are using a universal underwear size chart which is widely available on the internet. You go shop bra directly with the size you get, but it again might now show you the correct size as it uses universal sizing.
With my measurement, it came to 42 A, which is not at all the size I wear.
Panties size calculator
It is in a very similar way as bra size, the explanation is both pictorial and verbal.
Whereas this size calculator gave me the correct size, when I gave my measurement I Got size L, which I ear.
Athleisure and essential size calculator
It has the same features and similar view and input box, and the result I got when I entered my measurement is not the size I wear.
Nightwear size calculator
Similar features with the same type of input box. The measurement I entered and the result I got is not my size. The same goes with the shapewear size calculator and sports bra size calculator.
Nykd Nykaa
Nyka nykd is a newbie, Nykaa has been a partner with all other lingerie brands before but their in-house brand was established as new as 2020. Their focus is on a comfortable classy minimalistic bra which will give you mostly smooth feelings. To help the customers they are providing the size guide for the Fit calculator as Nykd Nykaa Bra advisor.
They have a set of questions like which brand you wear, and what's is your band size, cup size, how those your bands fit, the cup fits, how the strap fits, what is your breast type.
They show you result and you can shop your size from there, as they don't use universal size and they go for what size you are already wearing they show you appropriate results.
Conclusion
They have set of short question which has proper visual and very limited words so that it takes less time to go through, their result is practical and can be followed.
Zivame
Zivame is an inner-wear brand that started on the online platform but eventually they owned their exclusive brand outlet, they have started their brand, as well as they, sell other brands with partnership
The fitting guide they provide is Find your fit.
Simple and very easy to understand their set of questions are relevant and effective, they have both the options if you don't know your band and cup size you can input the measurements, and then there is a set of other questions about the breast shape of the band fit the cup fit.
Sometimes a technical error can be faced and keeps on buffering the result otherwise they do give you options for shopping your style and few options which might fit you best.
Van Heusen Intimate
Van Heusen intimate is an extension of the brand itself and offers both male and female undergarments, their product ranges from lingerie, sportswear, loungewear, men's underwear, and vest.
To assist with the size of lingerie they provide My perfect fit, where they will ask you questions and measurement and suggest you the wrong size and will be not available with them.
Conclusion
There is a lot of room for improvement, just asking the question and not providing a suitable solution and product is a big no.
Jockey
Jockey is one of the biggest undergarment makers of India and has huge market coverage.
Jockey started with male undergarments, later with time they explored female intimate wear, though they are more likely to get better exposer in male undergarments still they have a lot of options for women. They do not focus much on online business and social media marketing, yet they do have a really good reach on other retail markets. To understand what these retail markets are you can check out my article link shared.
The Bra fitting guide is the service that they are providing for the fitting guide.
Bra fitting Guide.
Explained in a very simple way with pictures no video, and when I put my measurement it doesn't show me my size, they say it is not compatible and ask to refer to a size chart link below which will open another page where a size chart is presented confusingly.
Moreover, I am chubby but I have an average body size. So I believe that my measurements are not that complicated to get still, they are unable to find me my fit and that is disappointing.
They are required to do some fixations and changes if they want to work the fitting guide properly.
They do have an option of shop your style which will land you up on the shopping page and have few instructions written on how to find a better fit, but there is no picture and video which is vague.
Bonus brand
Lueur lingerie
This is one of the newest brand launched online platform, they have limited option as far now, and hopefully, in the future, they will come up with a lot more. Though they have limited options they have quality products and provide the Fit guide to help with fitting.
They say that it will take just a minute to find the fit. Three questions are asked in which one is confusing where they ask your band and cup size, anyone who doesn't know will not able to get the fit in that case, as well as in next question where they ask about how the cup fits if you chose cup overflows they don't show you some other results, the result the display is the options you selected in all the three questions.
Conclusion
A new brand is very hard to start yet these changes will matter a lot, they need to change and give better options to the buyer and someone who seeks help from the fit guide. The question is quite short and clear but the result is disappointing as it shows what you have selected.
My overall conclusion
Though these mentioned online platform has provided such service which was supposed to help in this time where we are unable to visit the store and can only purchase online. They should have brought up better results and sincere assistance. This plays a significant role as we are all aware of how fitting lingerie is problematic to so many women out there.
The brands which I am satisfied with are Nykd Nykaa and Zivame regarding this evaluation and helping out with the sizing. The rest of them need to work a little more to help the customers. And not just keep the Fit guide as just something to show off.
Moreover, there is no mention of sister sizing which is important as you might not always get your size so helping with sister sizing will give the customer better service and purchase satisfaction. To know what sister sizing is please follow the link below.